What is the best type of word of mouth advice?

As a CEO and founder of a PregnaPouch I regularly contort myself into unimaginable positions to jump the unexpected hurdles required to make a start-up viable.  Currently, I am searching for a solicitor who understands the PregnaPouch vision.  Talking with other founders has helped, as has discovering lexoo.co.uk, a sort of trip advisor for solicitors.  This has led me to think more deeply about word-of-mouth (WOM) advice.  Is it best to take WOM advice from a few close friends or from hundreds of people you have never met?

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